What Is the Target Audience of Gold “Apple Watch”?


techcrunch.com expressed its expectation in strong words: … we don’t need solid gold on something that is disposable after a couple years. So, I’m lost. Who is this watch for? Without a technological advantage, and no upgrade or trade-in path, I would imagine the value to the consumer is that of broadcasting wealth. There are certain markets where this watch will sell well, regions of China (just put a goat on it) and Dubai come to mind. “The Gold Apple Watch Is Perfect For Douchebags” by Kevin Rose, @kevinrose


See also: What is a Real Value of “The Economist” Tech Market Predictions?

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