What Silicon Valley refuses to learn from Steve Jobs

Lesson #1 — Creating great products requires patience … In an era when most follow the lean doctrine of releasing a product early, and letting the market dictate product direction, Steve spent time refining the product internally until he felt it was ready to release. That requires time that most companies don’t want, or can’t afford to invest. Steve’s approach took vision—and yes, arrogance— to think he knew better than others, plus the willingness to look beyond the horizon and envision products that customers did not know they needed yet. Lesson #2 —  Think big… For every Elon Musk who makes tackling three big, crazy ideas before breakfast seem easy, there are thousands of others who come to the valley to launch any project that an investor will put money into, worthwhile or not. Steve dared to shake things up, and thinking small was not part of his character. Lesson #3 — Focus on your strengths… Many admire how successfully Steve cut projects and saved Apple when he returned as interim CEO in 1997… Yet, we still see companies squander energy and resources in too many directions…  Lesson #4 — Think different… Steve would tell you that listening to others is the route to mediocrity. You can’t “think different” when you’re taking your lead from the same people as everyone else. Lesson #5 — Technology by itself is not enough… As Steve said at the iPad 2 launch in March of 2011, “It’s in Apple’s DNA that technology alone is not enough. It’s technology, married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.”

Rea more: http://venturebeat.com/2014/07/13/what-silicon-valley-refuses-to-learn-from-steve-jobs/

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