“Google has the world’s most popular mobile operating system. The world’s most popular search engine. One of the world’s most popular social networks, in Google+. The biggest ad exchange in the world. And, yes, the world’s most popular browser. Imagine, for instance, if Google introduced an Ad ID, a la Apple’s solution, for every Android device. And then included it in Chrome. And then extended it to the Google.com searches, and Google+ social networking”.

… fighting to control the future of the Internet . By John Koetsier, VentureBeat.